Business Model Canvas as a Basis for the Competitive Advantage of Enterprise structures in the Industrial Agriculture

Mikhail Nikolaevich Dudin1, Nikolaj Vasil’evich Lyasnikov2, Lidija Sergeevna Leont’eva3, Konstantin Jur’evich Reshetov4 and Valentina Nikolaevna Sidorenko5

1-2Russian Academy of Entrepreneurship Radio St., 14, Moscow, 105005, Russian Federation 3Moscow State University of Economics, Statistics, and Informatics st.Nezhinskaja, d. 7, Moscow, 119501, Russian Federation 4National Institute of Business St. Yunosti, d. 5/1, Moscow, 111395, Russian Federation 5Moscow City Teachers’ Training University 2nd Sel’skohozjajstvennyjproezd, d. 4, Moscow, 129226, Russian Federation

ABSTRACT:

The presented article is aimed at studying the specifics of using the relatively new management concept model canvasin competitiveness management and creating the competitive advantages of enterprise structures in the industrial agriculture. On the one hand, agribusiness is an important and major sector of any national economy, but on the other hand, the risks of agribusiness are also significantly high, what prevents many enterprise structures from being competitive. According to the authors of the presented article, enterprise structures in the industrial agriculture could secure their competitive advantages through forming and regular renewal of business model canvas. During the presentation of this work the following main conclusions have been drawn: a) enterprise structures in the industrial agriculture are the most fragile in the terms of maintaining the competitiveness and the ability for the sustainable development, as the activity of such entities is determined by a large set of internal and external environmental factors; b) the management concept businessmodelcanvas is designed for managing the strategic sustainable and competitive development of the enterprise structures in the context of the turbulent and unpredictable changes in the market environment; c) using the management concept business model canvas has its own specific application in creating the competitive advantages of enterprise structures in the industrial agriculture, which is due to the features of the production and selling cycle organization.

KEYWORDS:

strategy; competitive advantages; business model canvas; enterprise structures; industrial agriculture; competitiveness

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