A Descriptive Analysis of the Website Video Representation of Pyatigorsk State Linguistic University

Svetlana Viktorovna Anufrienko and Marina Hamzatovna Alkhazova

Pyatigorsk State Linguistic University, Stavropol region, 357532, Pyatigorsk, Kalinin Avenue, 9

ABSTRACT: The presence of the website at the University is an indispensable condition of its existence in the era of information technology development. Website plays an important role in drawing the attention of the audience to the University, provides it with a certain reputation and attractiveness, demonstrates its professional, innovative and creative potential. This study exposes a critical analysis of the section “Video”, posted on the official website of Pyatigorsk State Linguistic University (Russia).The main purpose of this study is to understand how the University uses the section “Video” to represent itself on its institutional website. To achieve the set goals, the author applies the method of textual and visual analysis of the web-resourcematerials. Textual analysis has allowed examining the content of web pages. Visual analysis was concentrated on the study of the quality of journalistic work, in particular, the ways of presenting news. The article presents the strengths and weaknesses in the work of web pages from the position of its structural elements, textual and visual information, and navigation. The analysis showed the section, “Video of PyatigorskState Linguistic University” does not provide the ability to comment on stories, assess them; there is no guestbook, feedback, contact information.

KEYWORDS: University Website; Website Video Representation; Descriptive Analysis; Web-Based Content; Pyatigorsk State Linguistic University; Russia

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