Review and Identify the Crmrelation with Getting Competitive Advantage, Happiness with Transformative Leadership, Personality Style of Managers with Effectiveness in Credit and Financial Samen Alhojaj Institute

Hamidreza  Mirali

Urban Management Professor, Payam Noor University

DOI : http://dx.doi.org/10.13005/bbra/1952

ABSTRACT: The effect of relationship management with customer on taking competitive advantage, the relationship between the personality style of managers and the level of their effectiveness as well as the impact of transformational leadership on the managers’ freshness of the credit and financial institution of Samen Alhojaj are evaluated in this study. The goals of this study are expected in the first area: identify of the dimensions and components of CRM evaluation model and determinate the relationship between the quality of banking services and innovation, in the second area: the role of personality and mental health of the managers in effectiveness and promotion of the job performance and in the third area: the population of the study are all managers and employees and customers of the credit and financial institution of Samen Alhojaj, from that 1400 people were selected as sample. Research methods used in this study consisted of simple random sampling, descriptive and cross correlation. Assumptions of this study were examined by reviewing the reports and documents in the first phase and by distributing questionnaires among samples through inferential statistics, measures of central and Pearson correlation in the second phase. In the first area CRM has an effective and positive impact on taking competitive advantage, therefore, it is suggested that emphasis more respectively on the role of location services, promotional factors, physical facilities, service innovation, continuous market research and regular contact with customers. In the second area: The personality of the managers depend on their mental health, so, it is suggested to hold regular administrative meetings in order to solve workplace problems, psychological consultations to identify possible mental problems between the managers and staff. Security, justice, participation, significance, interesting in work and learn among the ten basic factors of happiness, respectively have the greatest impact on managers’ transformational leadership financial of the credit and financial institution of Samen Alhojaj. And personal relationship was not established among the components of interact with colleagues, flexible structure of the organization, positive thinking and self-openness- one of the aspects related to the efficiency and effectiveness of communication has a direct role- with transformative leadership.

KEYWORDS: Review; Identify; Crmrelation; Competitive; Advantage; Happiness; Transformative; Leadership; Personality; Style; Effectiveness; Credit; Financial

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