Analysis of Program Structures, Content and Functional Roles of Republic Islamic of Iran Broadcast Sport TV Channel

Reza Sadeghi¹, Ali Mohammad Safania², Hamid Ghasemi³  

¹PhD Candidate, Sport Management Department, Physical Education Faculty, Shomal University, Amol Mazandaran, Iran

²Associate Professor, Sport Management Department, Islamic Azad University, Science and Research Branch Tehran, Iran

³Assistant Professor, Sport Management Department, Physical Education Faculty, Payam Noor University, Alborz, Iran

DOI : http://dx.doi.org/10.13005/bbra/1954

ABSTRACT: The aim of this research was the analysis of the structure, content and the functional roles of IRIB sport TV channel. This study was an applied and content analysis research. The tools that data collected by it was a researcher made coding sheet that analyzed contents and structures of sport channels. Its objectivity coefficient confirmed by kappa coefficient 0/89. Statistical population of this study was Iran sport TV. Statistical sample was selected among 13 week. The method of selection was cluster – random and the size of sample considered 14 days since 21 March until 5 April 2015. The descriptive statistics like percentages and charts is used to describe the variables. Also the Xi2 test is used to analyze the hypothesis. The results showed that there was a significant difference in the level of (p<0.01) in the variables of sex, functional roles, four components of sport and the production field of the sport programs but in the production axis of the sport program variable was not observed a significant difference among the programs of sport channel.

KEYWORDS: conductor; sport; program; TV; channel

[ HTML Full Text]