Perspectives of Integrative Interaction of the Economies of Asia-Pacific Region Countries in the Market of Medical Services on the Basis of Cross-cultural Analysis

Elena Viktorovna Noskova and Irina Matveevna Romanova

Far Eastern Federal UniversityRussia, 690950, Vladivostok, Suhanova Street, 8

DOI : http://dx.doi.org/10.13005/bbra/1481

ABSTRACT: It was identified in the article that the increasing role of the integration and interaction leads from one side to the blurring of the distinction boundaries in a global scale, and from the other side it leads for increasing attention to national peculiarities of consumer behavior, which increases the relevance of cross-cultural research. The purpose of this research is to develop a methodological approach to assess the impact of crosscultural differences in the consumer behavior in the market for medical services. In this research it was developed a model of culture that reflects the list of cultural property, the characteristics of the material environment, and the institutional environment. It was identified the features of the formation and modeling of culture-specific health care market. The proposed tool has been tested on the example of some countries in Asia- Pacific Region (China, Russia, Japan). The results of this research will have a great contribution to the effective integration of the economies of Asia-Pacific Region in the market of medical services.

KEYWORDS: Consumer behavior; Cross-cultural factors; Model of culture; Market of medical services

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